There is always a story to tell ...
Let's see what we've got here... Oh no, another "About us" section on how a company was born, it was very small at first, blah blah blah, and now it's one of the best-selling brands in the world! Let's get out of there!! Off to the children's room! ;).
Sorry, like it or not, we are going to tell you our story.
It may not be the most special one, but it is unique, because it is ours.